Business idea – Telemarketing Service
This small business idea can start from home and make a profitable business. This article gives you idea about how to do this business? What is the requirement for the business? Who is your customer? How much capital is required to start a business? for business and other business aspects.
Start-up cost: $6,000–$10,000
Potential earnings: $40,000 or more
Typical fees: $30 an hour
Advertising: Yellow Pages, direct mail, business publications, membership in local business and civic groups, Web site with links to related resources, banner ads on sales-related Web sites
Qualifications: Experience, persistence, ability to market your own service, writing skills for preparing script and reports
Equipment needed: Telephone with headset, ergonomic office furniture, computer with Internet access, suite software, printer, fax, business cards, letterhead, envelopes
Staff required: No
Hidden costs: Utility bills, marketing time and materials
What You Do
Telemarketing is a specialized and very focused form of marketing. No business can survive without effective marketing. Your challenge will be to reach the organizations that need to develop their customer base and to show them how your service can help them grow. Telemarketing can be informational, a way of doing market research, but
the major proportion will be focused on sales. As a small business, you may choose to off er a specific type of telemarketing: pharmaceuticals, commercial photography, wedding services, and so on. Specializing will help you focus on your own marketing.
What You Need
You’ll need excellent telephone equipment and reasonably sophisticated computer equipment to track results and produce reports (about $6,000 to start). Once you get the hang of it, you can make $40,000 annually.
Keys to Success
People skills are even more important to success as a telemarketer than they are in other types of small businesses. Listening well, being persuasive, and fine-tuning the message for the receivers of your calls are all essential. You’ll need experience writing effective scripts, and you’ll need patience and persistence. It will probably take some time to develop the client base for your business. You can distinguish yourself from the run-of-the-mill telemarketers as someone who has experience, a proven track record, and an unquenchable enthusiasm for your clients’ projects.