Sales promotion
Sales promotion is one of the four aspects of promotional mix. (The other three parts of the promotional mix are advertising, personal selling, and publicity/public relations.) […]
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This section contains article related to business, business idea, business plan, start ups and other article related business and commerce
What are the purposes of packaging and package labels?
What are the purposes of packaging and package labels? The purposes of packaging and package labels: Packaging and package labeling have several objectives Physical protection – […]
Continue reading »Role of marketing research
Role of marketing research The task of marketing research is to provide management with relevant, accurate, reliable, valid, and current information. Competitive marketing environment and the ever-increasing […]
Continue reading »What is Marketing decision support systems (MKDSS)?
Marketing decision support systems (MKDSS) is an Information system that helps with decisionmaking in the formation of a marketing plan. The reason for using an […]
Continue reading »What is a Market Intelligence System(MkIS)?
A Market Intelligence System (MkIS) is one that systematically gathers and processes critical business information, transforming it into actionable management intelligence for marketing decisions. Note the following […]
Continue reading »SWOT Analysis
SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It […]
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